CELEBRATING MARVIN’S CONTINUED EVOLUTION
Atlantic Millwork & Cabinetry CELEBRATES MARVIN’S CONTINUED EVOLUTION
Marvin unveils new name, logo and product collections
Lewes, Delaware — (June 17th, 2019)
Atlantic Millwork & Cabinetry is excited to announce changes to one of its most-trusted company partners – Marvin Windows and Doors. Known for a spirit of innovation and commitment to people, Marvin Windows and Doors is evolving to design and build better ways of living. New changes that reflect this evolution include combining the brand with Integrity Windows and Doors to be known simply as Marvin moving forward. Additionally, Marvin has reorganized its product portfolio and developed several internal initiatives to support continued product introductions that are truly customer-centric.
“As people’s expectations of home change, we must also grow and evolve to bring beauty into the everyday while striving to simplify and enhance people’s lives,” said Paul Marvin, CEO of Marvin. “The changes we’re sharing today are exciting, including a new brand identity, but they’re a remodel. The foundation of our company – the people, exceptional quality and beautiful design of our products – all remain intact and stronger than ever.”
As a proud dealer of Marvin since 1991, Atlantic Millwork & Cabinetry is looking forward to incorporating the new changes from the company over the next 3 months.
“Atlantic Millwork & Cabinetry deeply values our partnership with Marvin and the opportunities the company brings our employees and customers,” said Vincent T. McDowell, Director of Sales Marketing “We are excited to implement these changes into our dealership to better serve our customers and help bring people’s visions to life.”
Reintroducing Marvin
The Marvin brand now represents all fenestration products previously known as Marvin Windows and Doors and Integrity Windows and Doors, with both of those brand logos now retired.
The new single, refreshed Marvin brand logo includes a bold font and an updated yellow rose that is modern yet still recognizable. It reflects Marvin’s progressive, design-forward future and the company’s heritage of optimism and hospitality.
Refreshed product collections
Three product collections now organize Marvin’s window and door products to help customers find the right solutions for their projects, making it easy to create beautiful homes that deliver on every customer’s unique needs.
Signature Collection: Design and category-leading innovation
As Marvin’s most aspirational product line, the Signature Collection features the broadest range of product types, styles, configurations and design options. Ideal for creating exceptional spaces in which every detail is thoughtfully considered, the collection includes the products previously known as Marvin Contemporary Studio and also includes what will continued to be known as the Marvin Ultimate and Marvin Modern lines.
Elevate Collection: Beautiful design, superior strength
A resourceful option, the Elevate Collection offers a balance of creativity, vision and reality, hitting a sweet spot between differentiated, highly valued features and price. The curated collection includes products previously known as Integrity Wood-Ultrex.
Essential Collection: Streamlined, versatile and maintenance-free
For those who wish to reduce complexity without sacrificing quality, the Essential Collection offers accessible design with a simplified approach. Featuring clean lines and simple profiles, the Essential Collection offers versatile style solutions with superior strength and durability. The collection includes products previously known as Integrity All Ultrex.
For more information about the new Marvin brand, visit www.marvin.com.
About Marvin
Marvin is a fourth-generation family-owned and -operated business, headquartered in Warroad, Minnesota, with more than 5,500 employees across 15 cities in North America. The Marvin portfolio of products for builders, architects and homeowners is designed to provide exceptional solutions for any project with a focus on creating better ways of living. Marvin products are distributed nationally through a network of independent dealers and are also exported internationally. Visit Marvin.com to learn more.
About Atlantic Millwork & Cabinetry
Atlantic Millwork and Cabinetry is a family owned small business specializing in windows, doors, cabinetry, decking, millwork products and more. We have been Delmarva’s premier building supplier since 1991. Our experienced sales staff and design teams are dedicated to providing excellent service and expert advice. When we say, “We Service What We Sell”we mean our in house technicians and delivery service will make sure you enjoy a wonderful buying experience from start to finish.”
