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About Bruce

Bruce Hardwood Floors in Lewes, DE

AHF Products is the leader in hardwood flooring with a family of strong brands serving the residential and commercial markets. With decades of experience in award-winning wood flooring design, innovation, product development, manufacturing, and service, we improve the quality of people’s lives through great products and a deep commitment to outstanding customer service. Our hardwood flooring brands include Bruce, Armstrong Flooring, Homerwood, Capella, T. Morton, and Robbins.

Headquartered in Lancaster, Pennsylvania with manufacturing operations across the United States, AHF Products employs over 1,700 dedicated team members.

We are committed to outstanding quality and customer service.

Legacy

Hardwood flooring is what we do. With expertise honed over decades, we have a long history of success in surpassing expectations as an indispensable partner for product, service, and support. With this assurance, you can count on us for effective flooring solutions and competitive advantage.

Innovation

From concept to construction, design to delivery, our product leadership is rooted in pioneering discoveries, superior capabilities, and continuous improvement. By staying ahead of advances in science, engineering, and manufacturing, we are empowered to deliver innovative and original designs, constructions, and performance technologies.

Integrity

At AHF Products, business is personal. With a deep rooted belief in the power of teamwork, transparency, and trust, we consider our staff, customers, and suppliers as true partners. We pledge to deliver reliable, consistent, and best-in-class products, services and support and to be fair, honest, and dependable in all our professional dealings.